Back in 2019, Facebook was reportedly working on introducing ads on it popular instant messaging platform WhatsApp to help businesses reach more potential customers and also generate more revenue to the company itself. To be honest it really doesn’t feel like a bad idea but then, users privacy will most likely be tempered with in order to deliver the best ads.
In a new report shared by the Wall street Journal, Facebook have dumped its plan of introducing ads on WhatsApp status as the team which Facebook had established to look for the best possible ways to integrate ads on the platform has been disbanded and all the work done so far has been removed from WhatsApp’s code.
The plan of introducing ads in WhatsAp was the main reason why the app creators Jan Koum, and Brian Acton parted their ways from the company. Both creators didn’t agree to the plan and understood it would bring about disagreement. According to the creators, the inclusion of ads in the popular messaging app will hamper its end to end encryption policy.
The development of integrating ads in WhatsApp status is not be happening anytime soon as the plan is aborted by the company for now. However, one of the officials in Facebook said that integrating ads in WhatsApp status is one of the company’s long term goals to generate revenue in the future.